In a year marked by bold technological advances, Coupang has been recognized as one of Fast Company’s Most Innovative Companies for 2025 — a testament to our relentless pursuit of delivering exceptional customer experiences. Leading this charge is our AI & Knowledge Engineering team, whose mission is to build the future of commerce through cutting-edge artificial intelligence — all in the spirit of wowing our customers.
Driving AI innovation for the future of commerce
The AI & Knowledge Engineering team is focused on integrating advanced AI technologies throughout every stage of the e-commerce journey. With a distributed presence globally — and expansion plans in various regions — this team is driving innovation across borders.
Comprising machine learning engineers, data scientists, and ML infrastructure experts, the team works closely to apply the best AI tech to the e-commerce space. With deep expertise in knowledge graphs, named entity recognition, natural language processing, conversational agents, machine translation, and LLM custom inference engines, they are innovating solutions leveraging AI to solve some of the most challenging forward-looking e-commerce scenarios, all to wow our customers.
One of the team's standout innovations is in the field of language translation. They’ve developed specialized translation models that dramatically outperform general-purpose LLMs for e-commerce-specific applications. Through expert tuning and access to high-quality training data, these models achieve superior accuracy and performance — delivering a more seamless and intuitive shopping experience for users across languages.
Elevating the customer experience
At Coupang, our ultimate goal is to improve our customers’ lives exponentially. The team delivered language translation models that perform far better for e-commerce needs than common LLM-based translation models in the market. Using a unique blend of tuning and high-quality training data, we were able to achieve significantly better performance results than open-source models in language translation AI capabilities.
Thanks to our advanced AI-powered translation technology, Coupang has improved search quality across product lines and made it easier for English-speaking customers to navigate and purchase the products they need. The team strives to delight customers with products and services that align with their needs.
Fostering a culture of innovation
Innovation is at the heart of the AI & Knowledge Engineering team. Driven by an entrepreneurial spirit and a collaborative mindset, each team member is encouraged to think creatively while leveraging their unique technical skills. They complement each other to deliver the best products for our customers. Entrepreneurship is a team sport — the team focuses on creating products that add value for our customers. They’re always exploring new ways to deliver value through innovative products.
Collaboration is key
Strong collaboration underpins Coupang’s continued success. The AI team maintains close, long-term partnerships with product teams to plan both short-term and long-term product goals. By planning strategically and executing together, they keep the customer at the center of everything they do.
A vision for the future of AI at Coupang
Coupang is committed to investing in AI and It is anticipated that the team’s charter will expand to help achieve Coupang's goals. The aim is to delight customers by leveraging AI to enhance their shopping experience.
Being named one of the world’s most innovative companies is just the beginning. At Coupang, AI isn’t just a technology — it’s a catalyst for reimagining how people shop and live.
Employee stories |
The India Dev Center, based in Bengaluru, is poised to play a pivotal role in accelerating these innovations on a global scale. We sat down with Seshu, a leader in Coupang's AI and Data Platform to explore how the center is positioned to build the future of commerce with AI and data.
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Employee stories |
Rahul’s journey at Coupang India Dev Center exemplifies the impact of innovation and engineering excellence in Fulfillment Technology. Meet Rahul and discover how his work is building the future of commerce at Coupang.
Employee stories |
We recently sat down with Piyush, a Director with 13 years of experience, who is advancing Labor Force Management for our Taiwan business. He shared his journey to Coupang, the dynamic initiatives that fuel his passion, and the exciting opportunities for career growth at the India Dev Center.