Skip to main content

Why Coupang

We are building the future of commerce

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar commerce industry from the ground up. We are one of the fastest-growing retail companies that established an unparalleled reputation for being a leading and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial, surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. 

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

Why join us?

Why Join Us 1

Be yourself at Coupang

We welcome diverse perspectives and backgrounds. Our cross-functional teams are led by the next generation of leaders who value transparency and your voice. Together, we pursue a culture of collaboration and drive positive change. Join us, be yourself at Coupang.

Why Join Us 2

Innovate for our customers

Innovation is central to what we do. We leverage the latest technology across a whole range of business lines to break conventional customer tradeoffs. At Coupang, you can transform your unique ideas into reality. Embrace new initiatives and innovations.

Why Join Us 3

Rocket your career

With the smartest colleagues, we learn from each other and create synergy. In our culture of collaboration, you will upskill by working on impactful projects on a global scale for our customers. Grow with Coupang.

Culture and benefits

Aside from working on exciting, groundbreaking projects, our employees also enjoy other attractive benefits. Your personalized benefits package may vary depending on your position, location, and other eligibility requirements.

Open culture

Trade office partitions, hierarchy, and job titles for openness, creativity, and synergy in our workspace.


Gain access to medical insurance that covers you and your direct family members.

Family leave

Be there for loved ones with paid family leave during times of celebration or bereavement.

Learning programs

Pick up foreign languages or useful soft skills in classes.

Global projects and opportunities

Depending on your role, you will have opportunities to collaborate with our teams across the globe and work on exciting projects.

Team and company events

Work hard and play hard. Look forward to company events where we bond over games and food.

Lounge spaces and cafeterias

We have several office lounge spaces for our employees to enjoy coffee, tea, and snacks during your breaks. We also have a cafeteria that serves three meals a day.

Flexible work arrangement

Enjoy flexible working hours or work from home.

Our leadership principles

At Coupang, we believe every person is a leader. Below are some of the key leadership principles that define our culture. Find out more by selecting a heading below.

We exist to transform customers’ lives for the better. The customer is the beginning and the end in every decision we make.

Leaders think like owners and act in the best interest of the entire company. We understand and consider upstream and downstream implications. We bring attention to problems within or outside of our department. We never say "get out of my kitchen" or "that's not my job."

To focus on what we must win, we give up what we want to do. Laser focus requires courage and confidence. Fast iteration and high-quality execution begin with laser focus.

Operational excellence requires hands-on leadership with a passion for detail. We dig down to the smallest details to gain a full understanding, which equips us to empower the right people and delivery results. No task is beneath us.

We build scalable processes with prompt feedback mechanisms. We take measures not only to fix defects, but also to prevent them in the future.

Constructive confrontation is essential to good decisions. Leaders challenge openly when they disagree. We do not compromise for social cohesion. Once a decision is made, we commit fully to ensure a successful outcome. Post decision, proponents and opponents are indistinguishable.

Complexity is the enemy of scale, speed, and customer experience. Leaders are fanatical about simplifying what they touch.

Leaders raise the performance level of the team with every hire and promotion. We hire for the long-term need. We recognize exceptional talent and invest resources to develop their full potential. We empower them to pursue growth through internal rotations.

Leaders deliver impact in timely fashion and with high quality. We do not confuse long hours or effort with results. We finish what we start. With grit, we work around dependencies and never let excuses stop us.

We aim for jaw-dropping results and work backwards. Goals are often set to what seems possible within existing conditions. We have the courage to aim high and then embrace/force/drive/propel any change necessary to deliver the “wow.”

Leaders lead by communicating their ideas clearly. We drive alignment through data and insights. We create an environment where knowledge trumps position.

We are hungry for the best ideas and seek them from all sources. We embrace growing pains. Ego is the enemy: we avoid rationalizing mistakes and are vocally self-critical.

Leaders have a passion for excellence and do not tolerate mediocrity. We hold ourselves and others to a high standard that we raise perpetually.

Leaders find ways to do more with less. We save costs rather than simply cut them. We do not skimp on a penny today if that will cost us a dollar tomorrow.

Urgency is a sense of crisis. We treat inaction as a threat to survival. We “learn by doing” and do not delay decisions to seek a “perfect” solution.