Why Coupang
We are building the future of commerce
We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar commerce industry from the ground up. We are one of the fastest-growing retail companies that established an unparalleled reputation for being a leading and reliable force in South Korean commerce.
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial, surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.
Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.
Why join us?
Defy the ordinary
We constantly challenge the norms to make life easier for millions of customers with our innovative ideas.
Shape the future you want
We’re future-minded self-starters who are fueled by our passion to solve difficult problems for a better tomorrow.
Rocket your career
We believe in curiosity, talent, and hard work. Come work with the brightest minds and latest technologies to take your career to amazing new heights.
Our leadership principles
At Coupang, we believe every person is a leader. Below are some of the key leadership principles that define our culture. Find out more by selecting a heading below.
We exist to transform customers’ lives for the better. The customer is the beginning and the end in every decision we make.
Leaders think like owners and act in the best interest of the entire company. We understand and consider upstream and downstream implications. We bring attention to problems within or outside of our department. We never say "get out of my kitchen" or "that's not my job."
To focus on what we must win, we give up what we want to do. Laser focus requires courage and confidence. Fast iteration and high-quality execution begin with laser focus.
Operational excellence requires hands-on leadership with a passion for detail. We dig down to the smallest details to gain a full understanding, which equips us to empower the right people and delivery results. No task is beneath us.
We build scalable processes with prompt feedback mechanisms. We take measures not only to fix defects, but also to prevent them in the future.
Constructive confrontation is essential to good decisions. Leaders challenge openly when they disagree. We do not compromise for social cohesion. Once a decision is made, we commit fully to ensure a successful outcome. Post decision, proponents and opponents are indistinguishable.
Complexity is the enemy of scale, speed, and customer experience. Leaders are fanatical about simplifying what they touch.
Leaders raise the performance level of the team with every hire and promotion. We hire for the long-term need. We recognize exceptional talent and invest resources to develop their full potential. We empower them to pursue growth through internal rotations.
Leaders deliver impact in timely fashion and with high quality. We do not confuse long hours or effort with results. We finish what we start. With grit, we work around dependencies and never let excuses stop us.
We aim for jaw-dropping results and work backwards. Goals are often set to what seems possible within existing conditions. We have the courage to aim high and then embrace/force/drive/propel any change necessary to deliver the “wow.”
Leaders lead by communicating their ideas clearly. We drive alignment through data and insights. We create an environment where knowledge trumps position.
We are hungry for the best ideas and seek them from all sources. We embrace growing pains. Ego is the enemy: we avoid rationalizing mistakes and are vocally self-critical.
Leaders have a passion for excellence and do not tolerate mediocrity. We hold ourselves and others to a high standard that we raise perpetually.
Leaders find ways to do more with less. We save costs rather than simply cut them. We do not skimp on a penny today if that will cost us a dollar tomorrow.
Urgency is a sense of crisis. We treat inaction as a threat to survival. We “learn by doing” and do not delay decisions to seek a “perfect” solution.