Where home comfort begins: How Ming brings better living to Coupang Taiwan customers

In a company built on speed, innovation, and customer obsession, every role at Coupang contributes to shaping how millions of people experience everyday life. For Ming, a Sr. Brand Management Specialist in the Home team, that impact is deeply personal—because her work touches something familiar to all of us: the comfort of home. 

Bringing everyday comfort to life 

Ming leads the bedding and home textile category, where her mission goes beyond assortments and pricing. She is responsible for identifying, sourcing, and introducing products that don’t just meet functional needs but elevating how customers live, rest, and recharge. 

“Home textiles are not just products,” Ming explains. “They’re where people recover after a long day. Whether it’s a bed, a sofa, or a simple piece of fabric, these items shape the feeling of home.” 

From cooling mattress pads in the summer to warm bedding in the winter, her work ensures that Coupang customers can create living spaces that adapt to their lives comfortably and effortlessly. 

Choosing Coupang: A place without limits 

Before joining Coupang, Ming had already experienced fast-paced environments. But what ultimately drew her to Coupang was something different: the combination of global exposure and an unmatched drive for execution. 

After spending time abroad, she wanted to continue working in a multicultural environment where ideas move quickly and perspectives are diverse. Coupang offered not just that, but also a level of ambition she hadn’t seen before. 

“At Coupang, once a goal is defined, the entire team aligns and moves incredibly fast to achieve it,” she says. “There’s a shared sense of urgency and determination that pushes you to think bigger and act faster.” That mindset, she adds, creates an environment where challenges are not obstacles—but opportunities to grow. 

Turning complexity into opportunity 

One of Ming’s most meaningful contributions so far has been her work on the HOME TOP project—a comprehensive initiative focused on strengthening product profitability and supplier collaboration. 

Rather than approaching the project from a distance, Ming worked directly with suppliers, visiting them in person to better understand their operations. By identifying key pain points such as packaging inefficiencies and logistics challenges, she helped redesign collaboration models that would benefit both sides. 

“It wasn’t just about improving numbers,” she reflects. “It was about building trust with our partners and finding solutions together.” The result was a better performance, but more importantly, a more sustainable foundation for long-term partnerships. 

Building competitive advantage in a complex market 

The home textile category in Taiwan is highly competitive, with a wide range of materials, styles, and price points available to consumers. In this environment, success depends not only on product selection, but also on the ability to create meaningful differentiation. 

For Ming, that differentiation comes from a deep understanding of both the market and supplier ecosystem. “A strong partnership is essential,” she says. “We need to understand what suppliers need to succeed, while ensuring we deliver the best possible value to customers.” 

By cultivating long-term relationships based on trust and performance, she ensures that Coupang can continue to offer products that truly ‘wow the Customer’ a principle at the core of every decision her team makes.