Turning Insights into Growth: How Jun Helps Build Coupang Taiwan's Pet Category

For Brand Manager Jun, growing a category starts with understanding customers, making data-driven decisions, and building trusted partnerships.

When Jun joined Coupang Taiwan as a Brand Manager in September 2025, he was looking for more than a new role in commerce. He wanted the opportunity to make meaningful business decisions, move quickly from idea to execution, and see the impact of his work firsthand.

Today, he leads brand partnerships and category growth for Coupang Taiwan's Pet business, working closely with brand principals to expand product selection, strengthen sourcing strategies, and deliver a better shopping experience for customers.

Scaling the Pet Category at Speed

Before joining Coupang, Jun had already built experience in e-commerce. What immediately stood out to him was Coupang's pace of execution.

"What attracted me most was Coupang's high standards in commerce and operational excellence," Jun says. "It's an environment where decisions are backed by data, strategies are implemented quickly, and there's always room to improve."

That culture was exactly what he was looking for. Rather than simply managing an existing business, Jun saw the opportunity to actively shape a category and help it grow.

Working with colleagues across markets has also expanded his perspective, allowing him to learn from different approaches while contributing to the Taiwan business.

Finding Opportunities That Matter

One of Jun's proudest achievements came shortly after joining Coupang.

While reviewing the sourcing strategy for his category, he identified an opportunity to work directly with brand principals instead of sourcing through distributors. By taking ownership of the opportunity, building new partnerships, and restructuring the supply model, the team exceeded its margin improvement target early in his tenure.

For Jun, the project demonstrated how data and commercial strategy can work together to create tangible business results.

"Looking beyond existing processes and asking whether there's a better way can make a meaningful difference," he says.

At Coupang, Brand Managers are encouraged to challenge existing ways of working and turn insights into action—an approach Jun says has accelerated both his learning and his impact.

The experience also reinforced what he believes is one of the most important qualities of a Brand Manager: combining analytical thinking with sound business judgment.

Building Trust in Taiwan's Pet Market

As more households in Taiwan consider pets part of the family, expectations for pet products continue to rise.

According to Jun, today's consumers look beyond price. They pay close attention to ingredient quality, sourcing transparency, and brand reputation before making purchasing decisions.

"Customers want products they can trust," he says. "They're looking for quality, transparency, and confidence that they're making the right choice."

That's why Jun is particularly proud of bringing differentiated products across pet supplies, treats, and aquatics to Coupang. Carefully selected assortments give customers access to trusted products while making shopping more convenient in one place.

Behind every launch is a process that begins with customer insight. By analyzing market trends and sales data, evaluating potential partners, and working closely with internal teams, Jun helps ensure new products are positioned for long-term success.

Growing Through Ownership and Execution

For Jun, one of the most rewarding aspects of working at Coupang is the opportunity to continuously learn while taking ownership of meaningful decisions.

He believes success comes from staying curious, adapting quickly, and using data to guide decisions rather than relying solely on past experience.

"You won't always have perfect information," he says. "What's important is making thoughtful decisions, taking ownership of the results, and continuing to learn."

Looking ahead, Jun hopes to deepen his expertise in category management while taking on broader business challenges and cross-market collaborations. He enjoys working in an environment that encourages him to dive deep into customer insights, challenge existing ways of working, and think beyond individual categories to create broader business impact. As Coupang continues to grow, he's excited to keep building a stronger pet category—one decision, one partnership, and one customer experience at a time.