When Sunita Sarin joined Coupang in 2017, the company’s U.S. presence was still in its earliest stages. What drew her in was not scale or stability, but possibility — the chance to build something meaningful from the ground up. From the interview process onward, she saw a level of speed, ownership, and hunger that set Coupang apart from more traditional tech environments.
From Recruiting roles to building organizations
Sunita began as a Senior Recruiter supporting corporate teams, often building new teams entirely from scratch. Over time, her work expanded well beyond hiring individual roles. She helped establish core organizations across Search & Discovery, Ads Engineering, Pricing, and Security — teams that now play a critical role in Coupang’s technology ecosystem.
“I wasn’t just filling roles — I was building teams, organizations, and systems.”
Scaling recruiting with strategy and precision
For Sunita, the mission of U.S. Recruiting is clear: to operate as a high-performing, tech-enabled, and data-driven organization. Her goals center on three priorities — building an efficient recruiting team that moves with precision and speed, strengthening partnerships with business leaders as trusted advisors, and investing deeply in the growth and development of her team members. Ultimately, she wants U.S. Recruiting to be recognized as a world-class talent engine that plays a strategic role in shaping Coupang’s future.
Growing fast — without losing agility
One of the most striking changes Sunita has seen is Coupang’s growth in the U.S. Along with scale came increased complexity, as recruiting evolved from early-stage hiring to global, data-driven talent planning. Yet, the company’s core way of working has remained constant.
“What hasn’t changed is our agility and bias for action – that startup spirit is still deeply embedded in how we work.”
Speed, ownership, resourcefulness, and a relentless focus on what’s right for customers to continue to define Coupang’s culture.
What makes Coupang’s way of working different
Sunita defines Coupang’s culture with four words: speed, ownership, resourcefulness, and an unwavering focus on what’s right for customers. Leaders move quickly, take responsibility beyond their roles, and solve complex problems without unnecessary complexity — principles that are lived every day as teams build the future of Coupang’s services and platforms.
Growth, balance, and looking ahead
Sunita continues to grow alongside Coupang’s transformation — leading with intention and balance. She believes building great teams and building a sustainable career go hand in hand, and encourages her team to manage energy as thoughtfully as they manage their work.
Her advice to those considering Coupang is clear: take ownership of meaningful work, move with speed and clarity, and solve problems with data and conviction. For those who value autonomy, impact, and the chance to shape the future of commerce and technology, Coupang is a place to grow.
Employee stories |
By leveraging AI technologies to solve complex challenges, Coupang delivers exceptional experiences to customers worldwide. We sat down with Ritesh, E-commerce Engineering Leader at the India Dev Center, to discuss how Coupang is building the future of commerce through customer-centric engineering.
Employee stories |
Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door. We met with Chuck, who leads the Toy selection team in the Coupang Taiwan Retail organization, to hear about his story.
Employee stories |
Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door. We met with Dora, who leads the Pet category in our Coupang Taiwan Retail organization, to hear about her story.