Brand Manager Tracy finds a stage for continuous growth at Coupang: Leveraging global experience, building local Insight

With extensive experience in global trade, Tracy spent many years acting as a bridge between Taiwanese businesses and the U.S. market, deeply involved in cross-border sourcing and global supply chain operations. It wasn’t until she joined Coupang that she finally had the opportunity to engage directly with Taiwan’s local market and retail landscape.  

Tracy describes Coupang as a fast-paced, high-challenge environment that also delivers a strong sense of achievement. The professionalism and respect she experienced throughout the recruitment process convinced her to fully commit to Coupang where we are building the future of commerce. 

Coupang continues to recruit globally for roles such as Brand Managers through multiple channels. When Tracy was first contacted by the recruitment team, she laughed and said, “I was surprised to receive an interview request out of the blue.” As she learned more about the company, she discovered that Coupang is a rapidly growing, tech company with a diverse global footprint, exactly the kind of place where she could broaden her career perspective and capabilities. 

What ultimately led her to choose Coupang was the recruitment team’s professionalism and sincere engagement. “I felt that my expertise was respected and truly seen,” she said. At the time, Tracy was on long vacation in Canada, yet the team still accommodated the time difference and took the time to understand her background and experience in depth. This level of respect and trust made her feel Coupang’s genuine commitment to talent and encouraged her to take on new challenges with the company. 

Tracy puts it simply: “Coupang is the kind of place that pushes you to grow stronger — professionally and personally.” Through interactions with major distributors and brands across Taiwan, she has gained a comprehensive understanding of the local retail landscape. She has also seen how Brand Managers can succeed by proactively engaging with brands and distributors, often securing key partnerships and valuable product resources through open, positive dialogue. 

Tracy’s sister is also delighted by her decision to join Coupang, enthusiastically sharing her own shopping experiences. In that moment, Tracy truly felt the meaning behind Coupang’s vision of “building the future of commerce in Taiwan,” which further motivates her to deliver more convenient shopping experiences for customers. 

For those considering joining Coupang, Tracy says, “Working here is challenging and rewarding at the same time,” because she’s on a path that constantly pushes her to break through limits and grow stronger in an environment built for continuous improvement.