At Coupang, the future of global commerce starts with one goal — “Wow the customer.”
On this International Women’s Day, we spotlight leader who is driving growth across our markets while shaping what leadership looks like within Coupang.
Wowing customers begins long before an order reaches their door. It starts with hiring and developing exceptional talent, because extraordinary customer experiences are built by extraordinary teams.
Building the people foundation behind Rocket Now Japan
As Japan HR Director for Rocket Now, Aki shapes the people strategy that enables the business to scale with speed and discipline. She joined shortly after launching with a focus on building a high performing and resilient organization centered on the customer.
Rocket Now is redefining convenience in Japan’s on demand food delivery market through technology, disciplined operations, and a strong culture of ownership.
“HR is a growth engine. We remove friction, accelerate decision making, and build systems that allow the business to scale sustainably.”
Aki strengthened leadership capability, built clear structures for accountability, and identified high potential talent early through stretch opportunities. Within five months, she established the local HR foundation and performance processes that enabled transparent reviews and reduced risk as the organization grew. Many members of her team are women who now lead key areas of the function and continue to take on broader responsibilities as the business scales.
Looking ahead, she believes sustainable growth depends on leaders who scale with discipline while preserving speed and ownership.
“The environment shapes the leader. I was able to demonstrate strong leadership because I had an excellent team around me.”
For Aki, leadership in fast-growing environments requires clarity and courage.
“Clarity over perfection. Courage over hesitation. Empathy with accountability.”
She is equally committed to creating space for more women to lead.
“Own your ambition. Invest in your strengths. Ask for opportunities, not permission. You do not have to fit a mold to lead. You can create your own.”
This International Women’s Day, Aki reminds us that building the future of commerce is also about building opportunities. By investing in talent, strengthening leadership capability, and creating space for more women to lead, she is shaping not only business outcomes, but the future of leadership at Coupang.
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