Coupang Lands in Las Vegas to Inspire American Sellers

Hundreds of online sellers learn how to join Coupang Global US, facilitating an expansion to foreign markets for more than 10,000 U.S. businesses and American brands.

Coupang made a big splash at the Prosper Show 2025 in Las Vegas last week, connecting with hundreds of sellers looking to expand internationally. Marketplace and e-commerce sellers who stopped by our booth were wowed to hear how Coupang has built a suite of services designed to make it easy for U.S.-based sellers to quickly and efficiently reach new consumers overseas. And many were surprised to learn Coupang supports the sale of $4 billion of American goods and agricultural products.

“Everyone here — big or small — they’re serious about growing sales through new markets and they want to move fast,” said Adam Poole, Director, Coupang. “We’re making it easy and exciting for sellers. Our answer is, ‘We’ve built this to be able to say yes to you. Yes, we can help you expand your sales and reach customers in the fourth largest e-commerce market on the planet. Yes, we have the right options, from first party sales to third party sales to easy cross-border trade, optimized for you.”

As a U.S.-headquartered technology company with global operations, Coupang is in a unique position to help American sellers grow in markets like South Korea where internet usage rates are 98%. Coupang partners with American suppliers and sellers, providing streamlined expansion to new markets and access to large, growing, and loyal customer bases.

“That partnership has probably been the biggest selling point for all of us,” said Poole, who along with the Coupang team, spoke to hundreds of sellers. Questions ranged from Coupang wholesale and consignment models to Coupang Global Fulfillment (CGF) Beta. With CGF, sellers can leverage the unique fulfillment capabilities Coupang has built to store, pack, ship and deliver items quickly and efficiently. Interested parties can visit our website and LinkedIn to learn more about the beta.

“We're all so energized on so many levels,” Poole said. “However you want to enter this market, however you want to control it, we’ll give you the full range of options. We've built it for you.”

This article is from the Coupang Newsroom and to read more please visit here.