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Coupang Private Label Brands

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CPLB (Coupang Private Label Brands) strives to deliver high-quality products at competitive prices and present maximum value to our customers. Our teams include Brand Management, Instock Management, Technical Services, and Business Development.

We are a dynamic team of professionals from diverse backgrounds. We use our expertise to help grow our product portfolio on our journey towards “Private Brands” from “Private Labels.” While we develop more products for our customers, we continuously improve internal processes and business efficiency by using technology and automation systems. We have also started exporting Private Brands products to various countries across Asia, Australia, and the US. We hope to grow the reach of Coupang Private Label products beyond Korea and enhance the quality of many lives.

If you are inspired to build a brand beloved by customers, join us. This is only possible because we trust each other and our customers trust us.


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Our culture

We're on a mission to revolutionize everyday lives for our customers, employees, and partners. We strive to create a world where people wonder, “How did I ever live without Coupang?” If you are driven by a passion to innovate, come join us on our journey to wow our customers.

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Life at Coupang

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