DE&I
Creating an inclusive world
Coupang believes that diversity equals possibility. We recognize the value of being different and grow together in an environment where different people, cultures, and backgrounds create harmony.
Our goal is to create a workplace where you are valued for who you are and where everyone can enjoy equal opportunities.
Based on these values, we will open up the horizon for new possibilities and move forward to continuously wow our customers.
Our inclusive work culture
Coupang strives to create an inclusive work environment where people can be themselves and bring great ideas to life.
Growing together with the community
Coupang strives to spread positive influence in the community.
Nationwide Rocket Delivery service
Coupang plans to invest more than KRW 3 trillion over the next three years until 2026 to provide free rocket delivery service to 50 million people nationwide. Most of the areas where Coupang’s free rocket delivery will be expanded are areas with declining population designated by the Ministry of the Interior and Safety. This will have a positive impact on employment and revitalizing of the economy in these areas, contributing to balanced regional development.
Volunteer work in the community
Coupang continues to engage in various volunteering activities for the community and neighbors. The representative volunteer club “Yougitapang” regularly volunteers on the first Saturday of every month at a shelter for dogs that were abandoned by their owners or rescued from the risk of euthanasia. We are also taking the lead in sustainable eco-friendly management through the tree-planting activity called “Wow the Forest Campaign.”
Employee donation campaign ‘Counation’
“Counation” is an internal donation campaign that conveys the warm heart of Coupang employees to the underprivileged. Having started as a fundraising activity for children around the world in 2024, Coupang is realizing the values of inclusion and sharing.
People at Coupang
Employee stories |
Coupang India’s female leaders spotlight series: Meet Richa, Bhavna and Sarmila
For Coupang, celebrating the accomplishments of female employees is beyond one day event on International Women’s Day. Meet our female leaders: Richa, Bhavna and Sarmila.
Employee stories |
Coupang India’s female leaders spotlight series: Meet Sowmya, Sadhana, Isha and Divyani
For Coupang, celebrating the accomplishments of female employees is beyond one day event on International Women’s Day. Meet our female leaders: Sowmya, Sadhana, Isha and Divyani.
Employee stories |
Claire & Aki: Building the teams behind the future of commerce
At Coupang, the future of global commerce starts with one goal — “Wow the customer.” On this International Women’s Day, we spotlight leaders who are driving growth across our markets while shaping what leadership looks like within Coupang. Click to read their story.
Introduction of related groups
Coupang's employee groups provide personal and professional development opportunities for employees from underrepresented communities.
CREW is an affinity group aimed at contributing to Coupang's diversity and inclusivity. CREW's activities can be summarized into — creating a network of women and encouraging women to develop their careers with executive sponsors' support. CREW will continue to expand its reach to a larger audience going forward.
IM (Inclusion Management) team was established in May 2020 to adopt responsible work practices and support efforts to improve job opportunities for people with disabilities. The IM team is responsible for hiring, evaluating, educating, and developing these talents to grow their career with Coupang. The IM team helps the business realize its potential with full consideration of diversity. These efforts are integral under our corporate social responsibility (CSR).
WIT@Coupang's mission is to create a network of women and supporters to empower women to succeed in the workplace. WIT@Coupang is vested in both personal and professional development of our employees who face growing responsibilities at home and work. With programs focused on sharing information, knowledge, and experience, WIT@Coupang aims to develop more role models for women.
As an organization within Coupang, Coupang Ads cultivates innovation through diversity — providing an excellent environment through equity of opportunity and fostering a culture of inclusion to create a trusted and high-performing organization. To this end, we run monthly DE&I campaigns and share these values with our members. We live our DE&I values by listening to our people with an open mind to address blind spots in the organization and ensuring everyone feels included. Our team’s commitment to diversity, equity, and inclusion is shared and realized by all members.