The secret to Coupang's UI/UX inventions

The Coupang mobile app is the first place we engage with our customers 🚀

It may be a small screen that fits in your hands but it's filled with UI/UX inventions both big and small, layered seamlessly behind the movements of the customers’ fingertips.

In this video, Coupang's UI/UX team shares their inspiration and motivation behind the design innovation.