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Senior, Product Manager (Ads Product)

Location Seoul, South Korea


About Coupang

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.


About the Team and the Role

Coupang Media Group (CMG) is the ads division of Coupang. Our mission is to provide the best advertising solutions in the world for our clients. This role is for a Product Manager on our Brand Ads team. You will be responsible for setting the roadmap direction and achieving revenue target in your product areas. Brand Ads covers our onsite display advertising including premium sponsorship, traditional guaranteed delivery, as well as auction-based display. This also include Video Ads as a creative type and the extension of our onsite Brand Ads demand to offsite partners.

  • Define and own the product vision, strategy, roadmap, and KPIs for a scalable Video Commerce product;
  • Manage the entire product life cycle from inception to launch, including writing product requirements, defining use cases, and setting success metrics;
  • Provide product ownership and direction for a high performing team of UX designers, developers, business analysts and direct report product owners to implement the right strategy and meet success criteria;
  • Collaborate with stakeholders across Coupang (Product and Engineering, Design, Operations, Sales, Retail, Advertising, and more) to ensure its successful performance and development;
  • Continually Identify opportunities to improve the experience on the marketplace for all parties (consumers, vendors, influencers and brands)

Key Experience

  • Successful track record (5+ years) of developing innovate new products, and taking them to market, for a tier 1 technology player.  
  • Hands on experience working in an agile environment with a rapid iteration cadence.  
  • Track record of using data and quantitative research methodologies to inform decision making across the entire product design process/lifecycle.  
  • Understanding of the complexities of a marketplace/consumer platform model.  

Traits and Competencies

  • Able to operate autonomously to manage projects in a fast-paced environment and remain focused amidst frequently changing requirements.  
  • Able to take ambiguous and challenging problems and turn them into scoped projects and features.  


  • Verbal and written English communication skill
  • Advertising domain expertise
  • Experience working with remote development teams


Recruitment Process and Others:

Recruitment Process

  • Application Review - 1st Interview - 2nd Interview - Offer
  • The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
  • Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Things to Consider

  • This job posting may be closed prior to the stated end date for application if all openings are filled.
  • Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
  • Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants.

Privacy Notice

Document Return Policy

  • This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.
  • A job applicant, who has applied but not been finally selected for a position at Coupang (the “  Company  ”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant.
  • A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit the request to the Company by email ( In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail.
  • In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all of his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act.