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Senior Manager, Business Analysis (CRM- Growth Marketing)

Location Seoul, South Korea


Company Introduction

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. 

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

Role Overview

As our  Sr Manager, Business Analysis  for  CRM (Customer Relationship Management) in Growth Marketing , you will manage a team that is responsible for connecting Coupang promotions with the right person to make our consumer experience world-class. You will extend our sophisticated targeting systems and our understanding of customer behavior so that the best offer goes to the best person at the best time.


What You Will Do

  • Identify target customers for every promotion in a timely manner using algorithms that you have designed/modified for your needs
  • Provides insight into consumer behavior to support communication and marketing technology investment decisions
  • Develop new automated marketing solutions incorporating advanced algorithms


Basic Qualifications

  • Over 10 years working experience with at least 7~8 years experiences in data analysis
  • Expertise in SQL , SQL tuning, and relational database systems
  • Experience using business intelligence reporting tools (Tableau, Data Cubes, Power BI, etc.)
  • Expertise in managing a team of analysts
  • Proven ability to turn data into insights and actionable recommendations


Preferred Qualifications

  • Experience working with large data sets on distributed systems
  • Experience using a programming language (R, SAS, Python, Java, etc.) for automation, job scheduling, and statistical analysis
  • Experience developing data products and algorithms embedded in larger systems
  • Exposure and application of machine leearning
  • Excellent English verbal and written communication skills


Recruitment Process and Others 

Recruitment Process

  • Application Review - Phone Interview (with SQL Live Coding Test) - Case study (Take Home Test) - Virtual Interview – Offer
  • The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
  • Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Things to Consider

  • This job posting may be closed prior to the stated end date for application if all openings are filled.
  • Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
  • Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants.

Privacy Notice 


Document Return Policy

  • This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.
  • A job applicant, who has applied but not been finally selected for a position at Coupang (the “ Company ”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act.  However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company.  In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant.
  • A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit the request to the Company by email ( ) In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail.  Please be informed that the job applicant is required to pay the postage on the registered mail.
  • In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process.  If no request is made until the end of this period, all of his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act.

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