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Principal, Display and Programmatic Ads

Location Taipei, Taiwan


Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.  

We have recently launched our services in Taiwan including Rocket Delivery which offers next-day delivery for a wide selection of items at affordable prices and Rocket Overseas which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond. 

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did we ever live without Coupang?” 

Position : Principal, Display and Programmatic Ads

What You’ll Do? 

  • Responsible for budget management & steering of your channels  
  • Develop channel strategy and testing roadmap by collaborating with our publishers and key partners
  • Own campaign strategy by optimizing towards different goals (Prospecting & Retargeting)
  • Drive efficiency and deliver on performance targets to deliver on GMV, ROAS & Acquisitions targets 
  • Your main focus will be managing ads on TikTok, Line & other programmatic platforms
  • Own budget management and steering strategy
  • Troubleshoot and resolve all ads-related issues for your channels
  • Source & find new partners to run ads with
  • Implement reporting and dashboards that will help you take the right decisions
  • Set-up the right tests to measure incrementality of the actions implemented to ensure max efficiency


  • Minimum 3 years of hands-on experience working in performance marketing, CRM or marketing  
  • Experience managing programmatic campaigns and paid social campaigns
  • Tech company or eCommerce background is preferred but not essential
  • Strong understanding of incrementality testing (Geo-lift, Lift studies…) is a must
  • Experience in working in a fast-growing environment
  • Independent, fast paced, knowledgeable in online marketing for customer engagement
  • Strong analytical skills with ability to extract the right insight and information 
  • Fluency in English/Mandarin, both in speaking and writing

Recruitment Process  

  • Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer 
  • The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. 
  • Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. 

Things to Consider  

  • This job posting may be closed prior to the stated end date for application if all openings are filled.
  • Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
  • Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants.